<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[ortizhousinglab]]></title><description><![CDATA[Ortizhousinglab]]></description><link>https://www.ortizhousinglab.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 13 Apr 2026 15:48:09 GMT</lastBuildDate><atom:link href="https://www.ortizhousinglab.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why I Can Make Better Marketing Decisions with the Use of Marketing Research]]></title><description><![CDATA[Source: ApartmentIQ 	Marketing research is one area of expertise I've been focusing on more. The act of gathering and evaluating data to help companies make better marketing decisions is known as marketing research. Businesses may use actual data to better understand their target audience, spot trends, and improve their marketing strategy, rather than making assumptions about what customers want. The importance of marketers depending on information before making decisions was highlighted in...]]></description><link>https://www.ortizhousinglab.com/post/why-i-can-make-better-marketing-decisions-with-the-use-of-marketing-research</link><guid isPermaLink="false">69bd8d01cf14a7a450c97df9</guid><pubDate>Fri, 20 Mar 2026 18:10:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_8784307a63ee4098a46492a3fe718a09~mv2.png/v1/fit/w_931,h_435,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[From Clicks to Confidence: The Role of Digital Marketing in Multifamily Housing]]></title><description><![CDATA[Digital marketing is becoming increasingly important in the multifamily sector, shaping how communities attract new customers, convey value, and build trust in a competitive marketplace. Today's tenants evaluate housing options mostly through digital touchpoints, including websites, social media, online reviews, and digital engagement. Instead of functioning as a secondary support role, digital marketing is now a major factor in leasing outcomes and brand impression. 	I asked five experts...]]></description><link>https://www.ortizhousinglab.com/post/from-clicks-to-confidence-the-role-of-digital-marketing-in-multifamily-housing</link><guid isPermaLink="false">699d2f87a2f37a9969ce16c3</guid><pubDate>Wed, 25 Feb 2026 21:02:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_daf1522c662a4b3d87f6de15cb3b8d65~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[Measuring What Matters in Marketing ]]></title><description><![CDATA[KPIS.]]></description><link>https://www.ortizhousinglab.com/post/measuring-what-matters-in-marketing</link><guid isPermaLink="false">699220c1884976137da74da5</guid><pubDate>Sun, 15 Feb 2026 19:40:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_a192c5bfcb634326a8eac3cc101a6a3d~mv2.png/v1/fit/w_612,h_346,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[Why Real Estate Demand Is Driven by Differentiation ]]></title><description><![CDATA[Differentiation.]]></description><link>https://www.ortizhousinglab.com/post/why-real-estate-demand-is-driven-by-differentiation</link><guid isPermaLink="false">69921f9b6afbe985b7a0af19</guid><pubDate>Sun, 15 Feb 2026 19:35:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_56048230d48e4338b5a3517950a9d63f~mv2.png/v1/fit/w_616,h_320,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[Virtual Reality Isn't Just for Gamers: How It's Changing Marketing Storytelling ]]></title><description><![CDATA[Will virtual reality really change how marketers tell stories?]]></description><link>https://www.ortizhousinglab.com/post/virtual-reality-isn-t-just-for-gamers-how-it-s-changing-marketing-storytelling</link><guid isPermaLink="false">698e9417e3f5cf1501d84ab9</guid><pubDate>Sat, 14 Feb 2026 03:04:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_f5fddbec5acc4b00accbb15bb84f67a1~mv2.png/v1/fit/w_616,h_278,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[The Emoji Effect in Marketing ]]></title><description><![CDATA[How communication is enhanced (or hurt) by emojis and what marketers should do about it.]]></description><link>https://www.ortizhousinglab.com/post/the-emoji-effect-in-marketing</link><guid isPermaLink="false">698e9038a816bdca356b8ae8</guid><pubDate>Sat, 14 Feb 2026 02:46:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_161a66bd0a7e427980fac713ce46ccb9~mv2.png/v1/fit/w_614,h_346,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[Why Renters Stay: A Marketing Perspective ]]></title><description><![CDATA[Customer Loyalty.]]></description><link>https://www.ortizhousinglab.com/post/why-renters-stay-a-marketing-perspective</link><guid isPermaLink="false">698ebca2a816bdca356bdd98</guid><pubDate>Fri, 13 Feb 2026 05:56:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_0cf0d36729c34a70abd96f61de7fe92b~mv2.png/v1/fit/w_614,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[Fitness Studio Buyer Personas: Creating Memberships Out of Interest  ]]></title><description><![CDATA[Brand: Buyer Persona (How businesses benefit from buyer personas?)]]></description><link>https://www.ortizhousinglab.com/post/fitness-studio-buyer-personas-creating-memberships-out-of-interest</link><guid isPermaLink="false">698ebb53e46957565bf63334</guid><pubDate>Fri, 13 Feb 2026 05:53:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_752c7f88995c451295690398f8450c68~mv2.png/v1/fit/w_574,h_206,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[The Action Plan]]></title><description><![CDATA[Components of a Marketing Plan.]]></description><link>https://www.ortizhousinglab.com/post/the-action-plan</link><guid isPermaLink="false">698eba389f4f0b75dffb4bfe</guid><pubDate>Fri, 13 Feb 2026 05:46:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_459e0c8e37bc4e42bc23c8af461ec1b3~mv2.png/v1/fit/w_406,h_262,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[When More Marketing Didn't Always Mean Better Marketing]]></title><description><![CDATA[Discuss one of your marketing failures and how you learned from it.]]></description><link>https://www.ortizhousinglab.com/post/when-more-marketing-didn-t-always-mean-better-marketing</link><guid isPermaLink="false">698eb985e46957565bf63035</guid><pubDate>Fri, 13 Feb 2026 05:41:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_039b7aee975f41e49bd87a4230e7657f~mv2.png/v1/fit/w_616,h_344,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[More Than Rent: Why Branding Matters in Real Estate  ]]></title><description><![CDATA[Why is brand community important to marketers?]]></description><link>https://www.ortizhousinglab.com/post/more-than-rent-why-branding-matters-in-real-estate</link><guid isPermaLink="false">698eb6e3e46957565bf62bf6</guid><pubDate>Fri, 13 Feb 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_2284260cbe054dbea17c52253cb74ff7~mv2.png/v1/fit/w_616,h_392,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item><item><title><![CDATA[A Wiser Method for Marketing Real Estate: Testing Before Investing   ]]></title><description><![CDATA[Describing the need for experimentation in marketing communications or in 
marketing as a whole.]]></description><link>https://www.ortizhousinglab.com/post/a-wiser-method-for-marketing-real-estate-testing-before-investing</link><guid isPermaLink="false">698eb7a231ffa9c243636870</guid><pubDate>Fri, 13 Feb 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/129560_2113f78e3aa04da08273fcaaa815674c~mv2.png/v1/fit/w_616,h_412,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brianna Ortiz</dc:creator></item></channel></rss>